ANTIGUA IS HOT. It designed the acclaimed wardrobe of the victorious U.S. Solheim Cup team, and its most prominent brand ambassador is former No. 1 player in the world Stacy Lewis.
Here’s the report on what’s coming this spring, from press liaison Mary Beth Lacy:
After two consecutive strong years for the Antigua Performance Collections, the Spring 2016 rendition is expected to exceed sales forecasts — based on sales force reaction and hard sales data.
The Spring 2016 Women’s Performance Collection is highlighted by fabrications that combine polyester and spandex, unique prints, color palettes that include beautiful jewel tones, and the continuation of successful silhouettes.
This full collection emphasizes light to mid-weight overtops, plus a strong use of heathers through the assortment of polos and sheerless polos. All fabrics and silhouettes have been LPGA Tour-tested.
“During the development of the Spring 2016 collection, I felt a desire to be more conservative with styling and therefore spent my time focusing on fabrication,” said Danielle Dellios, head of women’s design at Antigua.
“The activewear marketplace has reached its threshold and consumers are inundated with product offerings. Every brand has its version of ‘ath-leisure’ clothing, so it was up to our design team to create something unique. I found myself wanting to refine the overall look of the collection by eliminating any trend-specific details and keep styling at a minimum. By doing so, the collection evolved into something more sophisticated and classic.”
Style Element is fairly traditional in its appearance but features an ultra-soft polyester/spandex irregular heather fabric that gives it a higher value perception.
Pure is Antigua’s first basic solid polo in years. It’s an ultra-soft poly/spandex fabric, with basic styling details such as bust darts and angled side seams.
In keeping with the minimalist approach, styles like Strive have very basic details, including an open placket and self-fabric collar, but with a nylon/poly/spandex tonal mini-stripe fabric that’s not only super soft, but is also cool to the touch.
Geometric patterns have been strong in the marketplace for a full year now, so styles Radical, Ascent, Modern and Champ emerged — each featuring a version of abstract triangle prints.
Radical and Champ are both white body styles with a pop of color, whereas Modern and Ascent are color body styles with tonal variations of the print. The sporty aspect of these styles lends itself to the more active customer who wants to look athletic on the course.
The color palette for Spring 2016 focuses on highly saturated jewel tones.
“”We felt the neon colors were slowly fading away and the more basic, primary colors were coming into play,” said Dellios. “Color direction in the sportswear market has been stagnant, so we took our cues from high fashion and made our our version of a primary palette. For the first time in years, we decided not to run pink, but instead picked a bright clean red called Fire.”
Other colors include a true kelly green called Verdant, a vibrant royal blue named Hypnotic, a sunshine yellow aptly named Sunburst, and lastly a step away from the traditional purple with a more berry color called Mardi Gras.
These primary jewel tones are paired with black and white throughout the collection.