Here’s why Loudmouth Golf changed the fabric that made its bottoms great.
WHENEVER A WOMAN complimented me on my Loudmouth skort or shorts, I’d say, “Thanks, and you’ve just got to touch this fabric.”
The blend of 97 percent cotton and 3 percent Spandex felt soft and silky yet structured enough to ensure great fit. It was a combination that seemed to justify the price tag (around $80 for bottoms). So when the company announced in January that it was introducing a new polyester fabric called StretchTech, I whined.
Ah, but this was no off-the-cuff decision by the creators of off-the-wall patterns. Said Loudmouth Golf founder and design chief Woody Woodward, “Last year we introduced a small offering of a poly fabric to test the market. John Daly and our customers loved it so much that we decided to make StretchTech Poly the new standard.”
Loudmouth then sent me a pair of StretchTech shorts in the Toucan pattern, which I tried on my fantastic trip to Cabo. And now I get it. StretchTech feels as soft and cottony as the old fabric, yet it’s wrinkle-free and more colorfast. If I ignore the cold-water recommendation on the label and wash it in warm water, it’s not going to bleed all over the laundry.
Of course, I still don’t want to put it, or any of my other nice golf clothes, through the dryer. And, if I want to get a skort or shorts in the old fabric, I can still find them by shopping at Loudmouth and steering clear of the designs that say “Performance Poly” on the photos.
The 12 new designs for summer, however, come in StretchTech. Here’s one I like.
Yes, it’s called Ace, and Loudmouth calls it “the official hole-in-one (skort).” Good thought for any golfer!