GAL PALS Karen Preston and Lorrie Forgatch founded Lizzie Driver in 2011, and today it’s America’s fastest-growing women’s golf-lifestyle line. Their vision was to develop a collection that functions equally well on the country club fairway as at meetings, social events or almost any other activity in a busy woman’s life. They christened their brand Lizzie Driver by combining their shared middle name – Elizabeth – with that of the “golf club that goes the farthest.” Here’s what’s new from the California-based brand for autumn and winter 2015:
Inspired by the beauty of Mosaic art, the range boasts a variety of graphic patterns and bold color combinations, with several pieces incorporating exclusive prints from the famed Liberty of London mill. These are showcased across a broad selection of finely-crafted tops, bottoms, sweaters and jackets, most of which are made with care in downtown Los Angeles.
“By drawing from current fashion trends, our collections provide styles that transcend the fairways,” says Lorrie Forgatch, co-founder of Lizzie Driver. “This presents a great upsell opportunity for our retail partners to offer a line for all aspects of an active woman’s life.”
Worn in competition by 2014 Women’s British Open champion Melissa “Mo” Martin and fellow LPGA Tour star Jaye Marie Green, Lizzie Driver is renowned for the manner in which its garments flatter a woman’s body. Distinctive draping and graceful movement has become a signature of the brand’s aesthetic establishing that golf clothes can be beautiful.
“Though each collection is new and unique, our garments are meant to work in concert with those from previous seasons,” Karen Preston, co-founder of Lizzie Driver. “This allows our customers to build a robust, quality-driven wardrobe.”
In an era of disposable fast-fashion and consistent price compression, Lizzie Driver has staked out a premium position by offering the very best fabrics, fit, style and detailing. A majority of its collections are made in downtown Los Angeles and are distributed through more than 320 better shops in more than 30 states and several international markets.
For more information, visit www.LizzieDriver.com.